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Empowered Online Presence: Dr. Nazri - Oxford Application Mentor, AI-HI Strategist, Career & High-Performance Coach

Updated: Aug 15, 2024

At Enburj, we pride ourselves on transforming visions into reality, and our collaboration with Dr. Nazri Bajuri to build his website, www.oxcitebydrnazri.com, and enhance his YouTube channel, is a testament to our commitment to excellence and innovation.


The Challenge

Dr. Nazri Bajuri, a renowned techpreneur, AI-HI strategist, career coach, and founder of Oxcite, sought to establish a digital presence that reflected his multifaceted expertise and professional achievements, transforming it into a value-driven coaching business. With a PhD from Oxford University and as a recipient of Malaysia's most prestigious scholarship, the Malaysia King's Scholarship, Dr. Nazri has over 15 years of professional experience in academia, industry, startups, and NGOs. Additionally, he aimed to leverage his YouTube channel to reach a broader audience and share his insights on career and business coaching, high-performance strategies, and mentoring aspiring Oxford applicants. The objective was to create a cohesive digital platform that showcased his credentials, empowered others, and expanded his influence online.


The Approach

Understanding Dr. Nazri’s diverse background and his vision for Oxcite, our team at Enburj adopted a strategic approach to ensure the website and YouTube channel were both informative and engaging. Our approach involved:

  • Brand Analysis and Strategy: We conducted a comprehensive brand analysis to understand Dr. Nazri’s goals and target audience. This allowed us to craft a strategy that aligned with his vision and professional ethos. The color scheme for the website was chosen based on the colors of his Oxford PhD robe, ensuring a personal and memorable connection. Additionally, we helped create the Oxcite Mantra, encapsulating the core values and unique approach of Dr. Nazri's coaching practice, as shown in the picture below:

  • Custom Design and Development: Leveraging our expertise in web design and development, we created a visually appealing and user-friendly website. The design incorporated elements that reflected Dr. Nazri’s professionalism and innovative approach, ensuring seamless navigation and accessibility.



  • Content Creation and YouTube Channel Enhancement: We worked closely with Dr. Nazri to develop compelling content that highlighted his credentials, services, and success stories. The content was tailored to engage visitors and convert them into clients. We helped create a content management system to streamline the process from scripting, thumbnails creation, recording, editing, publishing to repurposing from long content on YouTube to shorts on Reels for Instagram and Facebook, and TikTok. We used advanced analytics (e.g., YouTube Studio) to get insight and foresight, and further consult Dr. Nazri on the best content to create next.

    This comprehensive strategy not only resulted in a consistent content plan, improved video SEO, and increased engagement on his YouTube channel but also strengthened his overall online presence. By building awareness at the Top of the Marketing Funnel (TOFU), we ensured that more people became aware of Dr. Nazri's expertise and his mission through Oxcite. This approach helped to attract and engage a broader audience, highlighting that Dr. Nazri and Oxcite are there to support them in their career and business coaching journeys.

  • SEO Optimization: To enhance the website’s visibility, we implemented robust SEO strategies, ensuring that www.oxcitebydrnazri.com ranked highly on search engines and attracted organic traffic. Our approach included comprehensive keyword research, on-page optimization, and high-quality backlink generation. Additionally, we optimized metadata, improved site speed, and ensured mobile-friendliness to further enhance the user experience and search engine performance.

    Enburj also played a crucial role in feeding data online by consistently writing and publishing stories and content about Dr. Nazri and his offerings. This included blog posts, success stories, client testimonials, and thought leadership articles. These efforts not only enriched the website’s content but also significantly strengthened its search engine rankings. By providing valuable, relevant information, we ensured that potential clients searching for career and business coaching, high-performance strategies, and mentorship could easily find Dr. Nazri’s services.


  • Integration of Functionalities: We integrated various functionalities such as appointment scheduling, contact forms, and a blog section to facilitate better client interaction and allow Dr. Nazri to share his insights and updates regularly. Additionally, we implemented a robust payment gateway to enable seamless transactions for coaching services.

    To enhance event management, we set up an event registration system with integrated email marketing and ticketing capabilities. This allowed for streamlined event organization, automated RSVP management, and efficient communication with attendees. Furthermore, we ensured that Dr. Nazri could write and publish his posts directly from his mobile phone through dedicated apps, providing him with the flexibility to manage his content on the go. These comprehensive functionalities not only improved the user experience but also helped Dr. Nazri manage his business operations more effectively.

  • Productivity Apps for His Clients: Enburj also assisted Dr. Nazri in developing a mobile app for his clients, further enhancing their engagement and access to his services. These comprehensive functionalities not only improved the user experience but also helped Dr. Nazri manage his business operations more effectively.




The Outcome

The launch of www.oxcitebydrnazri.com and the optimization of Dr. Nazri’s YouTube channel marked significant milestones in his digital journey. Key achievements include:

  • Enhanced Online Presence: The website significantly boosted Dr. Nazri’s online presence, making it easier for potential clients to discover and engage with his services.

  • Increased Client Engagement: The user-friendly interface and integrated functionalities improved client interaction, resulting in increased inquiries and appointments. Here's one of tons of testimonials he's received:

  • YouTube Growth: The optimized YouTube channel saw a substantial increase in subscribers, views, and engagement, allowing Dr. Nazri to reach and influence a wider audience.


  • Brand Credibility: The website and YouTube channel established Dr. Nazri as a thought leader in his field, enhancing his credibility and reputation.



Testimonial

"Working with Enburj was a transformative experience. They understood my vision and translated it into a website and YouTube strategy that truly represents my brand. The team's professionalism, creativity, and attention to detail were exceptional. I am thrilled with the outcome and highly recommend Enburj to anyone looking to build a compelling digital presence." – Dr. Nazri Bajuri




At Enburj, we are dedicated to helping our clients achieve their digital goals. The success of www.oxcitebydrnazri.com and his coaching business is a reflection of our unwavering commitment to excellence and client satisfaction. We look forward to continuing our journey of creating impactful digital solutions for our clients. You might be next!

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